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  • Tahun Penerbitan
  • Ketersediaan
  • Lampiran
  • Tipe Koleksi
    Lihat Lebih Banyak
  • Format Fisik Dokumen
    Lihat Lebih Banyak
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Muhammad Rayhan Fauzan...
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Reference group and utilitarian shopping motivation and online purchase decis…
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Gugyh SusandyMuhammad Rayhan Fauzan

This study aims to determine the influence of reference groups and utilitarian shopping motivation on Online purchase decisions for fashion products on Tokopedia. The independent variable (X) examined in this study is the Reference Group (X1) and Utilitarian Shopping Motivation (X2) and the dependent variable (Y) is the Online Purchase Decision. The method using in this research is descriptive …

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