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Presenter Seminar International The Global Advanced Research Conference on Management and Business Studies (GARCOMBS)
Currently, business people are starting to switch from traditional marketing to modern marketing by utilizing internet technology. Business people open online
stores through e-marketplace websites and applications. The existing e-marketplaces are competing for the first position to become the best e-marketplace. To get that position in the e-marketplace, you must be able to create good quality relationships for customers. However, a limited number of studies have been set to determine the factors that affect the quality of the relationship in internet-based transactions. Some of the following factors are entertainment, convenience, pleasure, security, risk taking and customer relationship investment. In addition, among the consequences of online relationship quality, factors such as online loyalty and WOM have been extensively studied (Monzo et al., 2015; Blut et al., 2015). Problem Formulation: From the results of previous research in Iran,
researchers are interested in conducting research in Indonesia with the title "Factors that affect the quality of online relationships and its consequences for Shopee and Lazada e-marketplace customers". • The importance of this research for the online community is to provide a series of the quality of online relationships factors and the consequences for the quality of online relationships so that e-marketplaces can choose suitable guidelines to maintain their relationships with online customers and ultimately gain customer participation in creating value and strengthen competitive status.