Text
PENGARUH PENGURANGAN KETIDAKPASTIAN DAN MANFAAT TERHADAP PEMBELIAN TIKET SECARA ONLINE
Communication, media and informatics technologies that are increasingly rapidly developing internet users in Indonesia are potential for business people in Indonesia, where as the rapid growth of internet users, this also encourages e-commerce growth in Indonesia. Global information has influenced the ways and patterns of business activities in the trade industry, social and political governance. One of the technological advances that are widely used by people, organizations and companies is the internet.
The purpose of this research is to know the influence of Effects of Uncertainty Reduction and Benefits on Purchasing Airplane Tickets Online. The research method used is descriptive method and explanatory survey. The sample selection was done by using purposive sampling technique with the number of samples of 50 respondents. The data used is interval data. Statistical method for data test using SPSS 22 for windows program. By using multiple linear regression analysis obtained equation Y =-2.524 + 0,451X1 + 0,976X2 + e. From the results of the study it is known that Uncertainty Reduction has a partial effect on Purchase Decisions but not for the Benefits of Purchasing, and the Uncertainty and Benefits of Purchasing Reduction simultaneously affect the Purchase Decision.
Keywords: uncertainty reduction, purchase benefits, Purchase Decision.