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ANALISIS KONTEN VISUAL ATAS PENGGAMBARAN ELITE BISNIS PADA LAPORAN TAHUNAN GENTING MALAYSIA SDN BHD

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This research is intended to analyze the visual content of business elites in the annual report in order to find out how the company describes the business elite and understands the message conveyed in the description of the business elite. The method used in this study is a descriptive method in the annual report of Genting Malaysia SDN BHD in 2016-2017. This study refers to Davison's research in 2010
that analyzed the intellectual capital of business elites by using four sets of rhetorical codes namely physical, clothing, interpersonal and spatial. The results showed that there were a total of 23 photos analyzed, the total percentage of data analyzed in 2016 and 2017 was 75% and 74%. The message conveyed from each photo of the business elite about intellectual capital is seen from physical, clothing,
interpersonal and spatial codes.

Keywords : intellectual capital, physical code, dress code, interpersonal code and spatial code.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

18/AK/2015

Penerbit

Subang : Program Studi Akuntansi, STIESA., 2018

Deskripsi Fisik

KKL

Bahasa

English

ISBN/ISSN

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Klasifikasi

KKL

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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