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PENGARUH CONSUMER TRUST TERHADAP NIAT KONSUMEN DALAM BERBELANJA ONLINE PADA SITUS E-COMMERCE PERBANDINGAN MASYARAKAT INDONESIA DENGAN MALAYSIA

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This study aims to determine whether or not the influence of consumer trust on the intention of consumers to shop online on e-commerce sites. This research is included in quantitative research with questionnaire method as the main data collection tool. This study examines the influence of variables in both countries by comparing the respondents of the State of Indonesia with Malaysia. In making comparisons the researcher chose to use multiple regression analysis with dummy variables. The sampling technique in this study was purposive sampling with the criteria of respondents willing to fill out questionnaires distributed by researchers and internet users who have made online purchases at least once.
The results showed that: (1) there was significant influence of consumer trust on consumers' intention to shop online at e-commerce sites in Indonesia, this was evidenced by (Coefficient) coefficient of 0.291 and Sig-value of 0.025 < sig. tolerance (0.05) and a significance value of 0.000 <0.05. (2) there is no influence of consumer trust on consumers' intention to shop online at e-commerce sites in Malaysia. This is evidenced by (Standardized Coefficient) coefficient of 0.763 and a Sig-value of 0.245> sig. tolerance (0.05).

Keywords: Consumer Trust, Intention to Buy, E-Commerce.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

20/AK/2015

Penerbit

Subang : Program Studi Akuntansi, STIESA., 2018

Deskripsi Fisik

KKL

Bahasa

English

ISBN/ISSN

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Klasifikasi

KKL

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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