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PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN (PERCEIVED EASE OF USE) DAN PERSEPSI MANFAAT (PERCEIVED USEFULNESS) TERHADAP MINAT BERTRANSAKSI ONLINE
The purpose of this research was to found the infuluence of the effect perceived ease of use to buying interest and the effect perceived usefulness to buying interest case study in Indonesia and Malaysia. The study used two independent variables that are perceived ease of use and perceived usefulness, buying interest as a dependent variable. Sample of this research were residents in Indonesia and Malaysia who ever had online transactions. Purposive sampling was used as a sampling methode with the total sample of 120 people. Validity, reliability, descriptive analysis, classical assumption test, and multiple regression analysis is used for this study. The result of this research explain that perceived ease of use and perceived usefulness have not significant effect to buying interest in Indonesia. Perceived ease of use have not significant effect to buying interest in Malaysia. But, perceived usefulness have significant poitive effect to buying interest in Malaysia.
Keyword: Perceived Ease Of Use, Perceived Usefulness, Buying Interest, Online Transaction, Technology Acceptance Model