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PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN (PERCEIVED EASE OF USE) DAN PERSEPSI MANFAAT (PERCEIVED USEFULNESS) TERHADAP MINAT BERTRANSAKSI ONLINE

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The purpose of this research was to found the infuluence of the effect perceived ease of use to buying interest and the effect perceived usefulness to buying interest case study in Indonesia and Malaysia. The study used two independent variables that are perceived ease of use and perceived usefulness, buying interest as a dependent variable. Sample of this research were residents in Indonesia and Malaysia who ever had online transactions. Purposive sampling was used as a sampling methode with the total sample of 120 people. Validity, reliability, descriptive analysis, classical assumption test, and multiple regression analysis is used for this study. The result of this research explain that perceived ease of use and perceived usefulness have not significant effect to buying interest in Indonesia. Perceived ease of use have not significant effect to buying interest in Malaysia. But, perceived usefulness have significant poitive effect to buying interest in Malaysia.

Keyword: Perceived Ease Of Use, Perceived Usefulness, Buying Interest, Online Transaction, Technology Acceptance Model

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

23/AK/2015

Penerbit

Subang : Program Studi Akuntansi, STIESA., 2018

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

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Klasifikasi

KKL

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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