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Digital Marketplace Branding Model
This research is aimed at designing a digital market brand model by using a meta synthetic and analytic methods. Furthermore, it performs a bibliometric analysis with OSviewer software to map the paper citation network with Relationship Quality. Data were collected using Publish or Perish software with a reputable journal article database on Google from 2015-2019. Subsequently, 85 articles …
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FORMING HALAL TO BRAND? FACTORS AFFECTING CONSUMER'S INTENTION TO BUY HALAL B…
Around the world, many consumers (e.g. Muslim consumers) look for halal brands. The benefits of halal products affect consumer attitudes and behavior in terms of intention to buy halal products and willingness to pay for halal products (Azizi and Chok, 2013). The purpose of this study is to see the factors that influence consumer intention to buy halal brands. It was carried out by determining …
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