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  • Tahun Penerbitan
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    Lihat Lebih Banyak
  • Format Fisik Dokumen
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Ditemukan 2 dari pencarian Anda melalui kata kunci: author=Reni Dian Octaviani
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FORMING HALAL TO BRAND? FACTORS AFFECTING CONSUMER'S INTENTION TO BUY HALAL B…
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Gugyh SusandyReni Dian OctavianiRita KOMALADEWISusi Yasmin

Around the world, many consumers (e.g. Muslim consumers) look for halal brands. The benefits of halal products affect consumer attitudes and behavior in terms of intention to buy halal products and willingness to pay for halal products (Azizi and Chok, 2013). The purpose of this study is to see the factors that influence consumer intention to buy halal brands. It was carried out by determining …

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Deskripsi Fisik
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FACTORS AFFECTING THE QUALITY OF ONLINE RELATIONSHIPS AND ITS CONSEQUENCES ON…
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Gugyh SusandyReni Dian OctavianiDiana SariDinar Hoerun Nisa

The purpose of this study is to test a model to predict antecedents and consequences of relationship quality in online purchases. Novelty: The importance of this research for the online community is to provide a series of the quality of online relationships factors and the consequences for the quality of online relationships so that e-marketplaces can choose suitable guidelines to maintain thei…

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0
ISBN/ISSN
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Deskripsi Fisik
Jurnal
Judul Seri
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No. Panggil
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