Ditapis dengan
Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Susi Yasmin"
FORMING HALAL TO BRAND? FACTORS AFFECTING CONSUMER'S INTENTION TO BUY HALAL B…
Around the world, many consumers (e.g. Muslim consumers) look for halal brands. The benefits of halal products affect consumer attitudes and behavior in terms of intention to buy halal products and willingness to pay for halal products (Azizi and Chok, 2013). The purpose of this study is to see the factors that influence consumer intention to buy halal brands. It was carried out by determining …
- Edisi
- 0
- ISBN/ISSN
- -
- Deskripsi Fisik
- Jurnal
- Judul Seri
- -
- No. Panggil
- -