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  • Tahun Penerbitan
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  • Tipe Koleksi
    Lihat Lebih Banyak
  • Format Fisik Dokumen
    Lihat Lebih Banyak
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Henri Mailudin
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The effect of reputation and electronic word of mouth on customer trust
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Gugyh SusandyHenri Mailudin

The purpose of the study was to determine the effect of reputation and electronic word of mouth on customer trust in the Lazada marketplace. The method used in this research is a quantitative method with survey research. The sample selection was done by using purposive sampling technique with a total sample of 100 respondents. The data used is interval data. The statistical method for testing t…

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