THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND EQUITY ACTIVITIES ON CUSTOM…

Brand equity currently plays an important role for the company so that the brand created can convey its value to potential customers. And social media marketing is currently one of the media promotion tools for companies to improve and build their target market. The purpose of this study was to determine the effect of social media marketing and brand equity on customer responses. With hypothesi…

THE INFLUENCE OF SELF-CONGRUITY AND MOBILE MARKETING ON BRAND LOYALTY AT FAST…

The purpose of this research is to know Self-Congruity and Mobile Marketing at fast food restaurant California Fried Chicken. And to know the influence of each variable either partially or simultaneously, Self-Congruity (X1) and Mobile Marketing (X2) to Brand Loyalty (Y).The method in this research using descriptive method of analysis. With sample number 100 respondents with sampling using purp…

BUNGA RAMPAIPEMIKIRAN CENDEKIAWAN MUSLIM SUBANGSERI INDUSTRI

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Social Network and Organizational Leadership at the Higher Education Institut…

The roles of social network and informal leadership network are not only crucial to companies or government institutions, but also to the academic institutions. As the interaction within the organization becomes more complex and dynamic, there is a lack of knowledge of the overall picture of informal leadership network at the higher education institution. In this study, we conducted a comprehen…

Digital Marketplace Branding Model

This research is aimed at designing a digital market brand model by using a meta synthetic and analytic methods. Furthermore, it performs a bibliometric analysis with OSviewer software to map the paper citation network with Relationship Quality. Data were collected using Publish or Perish software with a reputable journal article database on Google from 2015-2019. Subsequently, 85 articles …

FORMING HALAL TO BRAND? FACTORS AFFECTING CONSUMER'S INTENTION TO BUY HALAL B…

Around the world, many consumers (e.g. Muslim consumers) look for halal brands. The benefits of halal products affect consumer attitudes and behavior in terms of intention to buy halal products and willingness to pay for halal products (Azizi and Chok, 2013). The purpose of this study is to see the factors that influence consumer intention to buy halal brands. It was carried out by determining …

Green Products: Factors Exploring the Green Purchasing Behavior of South Indi…

On the basis of the theory of planned behavior (TPB) approach, this exploratory study aims to examine factors exploring the green purchasing behavior of south Indian shoppers. The research study seeks to expand the planned behavior to include three additional variables, namely, environmental concern, knowledge, and media exposure. Data were collected from 429 respondents from three southern Ind…

FACTORS AFFECTING THE QUALITY OF ONLINE RELATIONSHIPS AND ITS CONSEQUENCES ON…

The purpose of this study is to test a model to predict antecedents and consequences of relationship quality in online purchases. Novelty: The importance of this research for the online community is to provide a series of the quality of online relationships factors and the consequences for the quality of online relationships so that e-marketplaces can choose suitable guidelines to maintain thei…

ANALISIS PENERAPAN TOTAL PRODUCTIVE MAINTENANCE (TPM) DENGAN PERHITUNGAN OVER…

PT. X merupakan salah satu perusahaan manufaktur yang bergerak dalam produksi sepatu sport di Provinsi Jawa barat dengan menghasi;kan lebih dari 300 ribu pasang sepatu per minggu. Hal tersebut berimbas pada kondisi mesin yang menurun karena kurangnya pemeliharaan mesin mengakibatkan downtime dan tingginya angga C-Grade hasil produksi. Total Productive Maintenance bertujuan menjaga mesin bera…