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THE INFLUENCE OF SHOP ATMOSPHERE AND ACCESSIBILITY ON CHANGES IN CONSUMER BEH…
Penelitian ini di latar belakangi oleh kondisi kemajuan pasar modern di Indonesia. Dari tahun ke tahun pasar modern mengalami peningkatan terutama dalam usaha waralaba seperti alfamart, indomaret, yongmart dan lain sebagainya mengalami peningkatan yang signifikan, berbeda halnya denga kemajuan pasar tradisional yang tidak mengalami peningkatan. Tujuan penelitian ini untuk menganalisis pengaruh …
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The impact of online marketing influencers on consumer purchase decisions
The rise of technology and information systems is increasing, creating new habits that are preferred by people today, such as finding the information necessary for personal or business interests. Social networks have evolved into an information center commonly used by the community to fill free time.The increase in internet users creates a new profession that acts as a reference information cen…
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The effect of reputation and electronic word of mouth on customer trust
The purpose of the study was to determine the effect of reputation and electronic word of mouth on customer trust in the Lazada marketplace. The method used in this research is a quantitative method with survey research. The sample selection was done by using purposive sampling technique with a total sample of 100 respondents. The data used is interval data. The statistical method for testing t…
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Reference group and utilitarian shopping motivation and online purchase decis…
This study aims to determine the influence of reference groups and utilitarian shopping motivation on Online purchase decisions for fashion products on Tokopedia. The independent variable (X) examined in this study is the Reference Group (X1) and Utilitarian Shopping Motivation (X2) and the dependent variable (Y) is the Online Purchase Decision. The method using in this research is descriptive …
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INFLUENCE OF TOTAL QUALITY MANAGEMENT (TQM) TOWARDS CONSUMERS SATISFACTION
Globalizations the economy of society comprehensively. As a result, we should be well-prepared for dealing with the development of global era optimally. We could not catch the opportunities of this situation unless we have a competitive advantage in the international market competition. One of the efforts that can be made to deal with the competition is the improvement of the goods and services…
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THE EFFECT OF SOCIAL MEDIA ATTACHMENT (FACEBOOK) ON SOCIAL MEDIA ADVOCACY AND…
Social media attachment is one of the theories used to examine a person's attachment to the social media they use. In this research, we examine the effect or impact of social media attachment (X) on social media advocacy (Y1) and social media supportive (Y2) (case study of kuala lumpur heritage restaurants). The results of this study indicate that there is an influence between social media atta…
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E-TRUST AND E-SERVICE QUALITY INFLUENCE ON E-LOYALTY USERS OF BNI E-BANKING I…
The technology is not separated of daily life, both at work, school or for the mere entertainment we use technology. The technology is evolving fast, one of the interesting phenomenon is the emergence of the Internet technology. The development of information technology, telecommunications, and the internet causing the manufacturer provides business applications that use the internet network, o…
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THE EFFECT OF PROMOTION AND HEDONIC SHOPPING MOTIVATION ON COSTUMER IMPULSE B…
The purpose of this study is to determine the effect of Hedonic Promotion And Shopping Motives Against Impulse Buying On Zalora Online Shopping Site. Method of research used is explanatory survey method. The sample selection was done by using purposive sampling technique with the number of samples of 100 respondents. The data used is interval data. Statistical methods for data testing using the…
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THE INFLUENCE OF VIRAL MARKETING AND PRICE DISCOUNTS THROUGH SOCIAL MEDIA INS…
The rapidly evolving communications, media and informatics technologies and the widespread development of the global information infrastructure have influenced the ways and patterns of business activities in the trade, social and political governance industries. One of the technologies used by people, organizations and companies is the internet. With the growing use of the internet in Indonesia…
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THE INFLUENCE OF SOCIAL MEDIA MARKETING AND ONLINE CONSUMER BEHAVIOR IN THE C…
The purpose of this study was to determine the effect of social media marketing and online consumer behavior to brand story on instant messenger Line application. The research method is explanatory survey. The sample selection is done by purposive sampling with the number of samples study were 100 respondents. The data used are interval data. The statistic method used for the test data performe…
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